SaaS landing page
Context
This concept was for a concept SaaS company selling audio production software as a cloud service. The target audience was music producers and podcast creators.
Challenge
How do we make a SaaS landing page stand out from other landing pages out there?
My Approach
My solution was to integrate current design trends to create a premium, clean and aesthetic layout. How? By using a mash up of these trends: aurora gradients, dark mode and bento boxes.
I began by selecting the 3 design trends as they piqued my interest: dark mode, aurora gradient and bento box have been used by well-known brands with excellent results (at least visually). From Apple to everyone else after, they have stood out as sure bet patterns and for good reasons:
- Dark mode reduces eye strain and fatigue, particularly in low-light environments. It provides a visually comfortable experience for users, positively contributing to prolonged engagement on the website.
- The use of aurora gradients creates visually appealing and immersive designs that captures attention and makes the website more engaging. This results in a more enjoyable and memorable user experience.
- With bento box grids, you get a modular organized layout, enhancing the overall visual appeal of a website. It also presents content in a clear and digestible way improving navigation and comprehension.
The beginning
For the first version, the audio software interface was based on a generic image and this directed the general color of the landing page. Wanting to push this further, I decided to design my own software interface, steering the layout towards darker tones.
The result: over 1K views
The project received some positive feedback from the social media community in a period of 60 days: over 250 impressions on LinkedIn and 1,985 views on Dribbble. Sharing the project on socials was a form of validating assumptions and design choices made.
Lesson: Sharing leads to growth
This concept experimented on incorporating dark mode, aurora gradients, and bento box grids to create a visually appealing, user-friendly, and modern landing page that positively impacts user satisfaction and brand perception. Through sharing this concept, I was able to get feedback from fellow designers and non-designers alike. It’s important to share and not work in isolation so as to get feedback, build your design muscle and confidence.
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